DID YOU KNOW ? – A strong brand distinguishes a company’s products or services from those of competitors and promotes their authenticity

A strong brand distinguishes a company’s products or services from those of competitors and promotes their authenticity.

It is therefore important when creating your trademark to ensure that the sign is not descriptive or generic in order to increase your chances of obtaining its registration and reduce the possibility of conflict with competitors. A generic or a descriptive sign cannot thus be validly registered as a trademark; granting such protection to one person would deprive other competitors of a legitimate right to use the same sign which, by definition, is for common use.

For example, the word TAXI cannot be use as trademark for transport services.