One of the main challenge for SMEs is to find funds in order to develop their business. Due to the lack of ressources, entrepreneurs are becoming multitask people no matter in which domain they are specialized. They are taking risks to manage some tasks with little or no capabilities or experience in the said domain.
But it is important to understand that it is better to go slowly but surely to yield the desired result than to go speedy in the wrong direction and finally lose your investments.
With the new digital tools entrepreneurs often choose to do their logo themselves that is not a bad idea. But when ending this step it is important to have appropriate guidance from an IP expert in order to ensure that your logo is eligible for the protection and it doesn’t attempt another person’s right. This is just one example among other aspects of business that require a close eye of an IP expert.
📢 It is advisable to appreciate which tasks can be made by you and which one must be given to an expert before acting.
