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In order to manage their patent portfolio, companies can choose either an offensive approach, or a defensive one.
If you are considering carrying out an IP audit within your company, it is recommended to clearly define its objective in order to optimize the result.
Never assume that the operating license allocated to your company is valid for any other subsidiary of the group to which you belong.
This will serve as an indicator of the source of the product and/or service online and thereby allow the consumer to easily differentiate your product or services from the other online competitors.
It is often necessary to seek authorization to use technology, knowledge or innovation of others, in order to improve your product quality, functionality, or differentiation.
It is advisable to stay up-to-date on relevant legal news on intellectual property in the countries where your products are available.
Did you know that if you plan to protect your innovation through trade secrets, it is essential to mobilize your entire team in such an approach.
Let's suppose that, due to negligence or ignorance, you have developed and have exploited a trademark, without having protected it.
If you want to put any photos, music, art work, written material, databases etc, that was created by someone else on your website, it is advisable to always take permission from the owner of this creation.
It is advisable, before establishing a presence on the internet and expand your business worldwide to understand the connexion within domain name system and your local trademark system, in order to avoid to fall into a litigation.
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