IP ALL AROUND US

Did you know?
 
Intellectual property is all around us. If we refer to our daily routine, we will notice its presence everywhere: in our toiletries (toothpaste, hair products), on our clothes (jumper, tshirt), in our classrooms (computer, books…), in the kitchen (microwave, freezer), in the living room (TV, air conditioner), in our garage (car, bicycle), in hospitals (scanner, thermometer) etc.
 
It can be protected through trademark, industrial design, patent, geographical indications, etc.
 
It can thus be said that intellectual property is our daily ally because, in addition to protecting innovations and intellectual creations, it encourages creativity, improves the quality of human life and increases the competitiveness of companies.
 
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