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IP MANAGEMENT TIPS

IP MANAGEMENT TIPS

Before entering into a trademark licensing agreement, it is crucial to respond to the following questions :

  1. What is your expectation from licensing?
  2. What does your business bring to the table?
  3. What are the needs of the other party?
  4. What is your strategy for approach and negotiation?

Please note the contents of this blog are given for information only and must not be relied upon. Legal advice should always be sought in relation to specific circumstances.

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